# Analyzing.sk > Analyzing.sk is a Slovak data and analytics center for digital projects. It collects and evaluates SEO, GEO, AI search, marketing and market data used for website creation, content strategy and online decision-making. The site connects data for projects including Lacnyweb.eu, LacnyMarketing.sk and Lacne-jedlo.sk. Analyzing.sk tracks keywords, Google Search Console signals, GEO prompt tests, AI mention visibility and data freshness. It is designed as a company knowledge base and measurement layer for future public reports, blog content and internal analytical tools. ## Homepage ### Data Center for Digital Projects https://www.analyzing.sk/ Analyzing.sk explains that websites, content and marketing decisions should not be created blindly. The project collects search data, trends, market signals, competitor information and AI visibility measurements to support practical decisions. The core idea is: every recommendation should have a reason. The site therefore tracks SEO, GEO, AI search, keywords, market data and project performance. ### What Analyzing.sk Tracks - Keywords: demand, seasonality, search intent and topic groups. - Google Trends: interest changes over time and timing signals. - SEO positions: project visibility in search results. - AI / GEO search: whether brands and projects appear in AI-generated answers. - Competitors: content, offers, positions and weak points in the same segment. - Price and market data: pricing comparisons and market behavior. - Website performance: traffic, conversions, speed and UX signals. - Content opportunities: topics with demand and actionable intent. ### Process 1. Collect data from search, trends, market sources and analytics. 2. Analyze demand, competitors, users and price context. 3. Identify opportunities with meaningful impact. 4. Test websites, content and campaign ideas in practice. 5. Evaluate results and decide what should be improved. ## Dashboard ### SEO, GSC and GEO Data Platform https://www.analyzing.sk/dashboard/ The dashboard combines keyword tracking, Google Search Console data and Generative Engine Optimization measurements. It shows keyword volume, keyword difficulty, GSC position, GEO intent, AI visibility, AI engine, mention status and confidence. The dashboard includes charts for AI visibility over time and visibility by AI tool. It also tracks the freshness of GEO testing so stale data is visible rather than hidden. ### Data Status https://www.analyzing.sk/status/ The status page shows the current freshness of keyword data, project audits, GEO prompt runs, report index and sitemap coverage. It is the first lightweight monitoring layer before deeper Google Cloud automation is added. ### Keyword Detail Reports https://www.analyzing.sk/keywords/ Every tracked keyword has its own public data URL. These pages are not generic doorway pages; they are keyword intelligence reports for URL-level measurement in GA4, Google Search Console, crawler logs and future reporting. Each keyword report includes: - keyword, project, language, tag and search intent, - search volume, difficulty, CPC, opportunity score and performance score, - Google Search Console clicks, impressions, CTR and position when available, - target URL and recommended next action, - canonical URL and dataset schema for AI and search crawler interpretation. Primary datasets: - `keyword_database.json` - `keyword_history.json` - `keywords.json` - `gsc_results.json` - `geo_queries.json` - `geo_entities.json` - `geo_mentions.json` - `geo_runs.json` - `geo_schedule.json` ## GEO Methodology ### Generative Engine Optimization https://www.analyzing.sk/#geo Analyzing.sk monitors classical SEO and also GEO, meaning how brands can appear in answers from tools such as ChatGPT, Gemini, Claude and Perplexity. The GEO monitoring model uses stable prompt sets. For each prompt and engine, Analyzing.sk tracks: - whether the project was mentioned, - rank or position inside the answer when applicable, - visibility score from 0 to 100, - confidence, - source URLs, - answer snapshot, - last checked date. ### Freshness Rules https://www.analyzing.sk/#reporty The freshness schedule is stored in `geo_schedule.json`. Main projects are checked weekly. Data older than 14 days is treated as stale. Data older than 30 days is treated as critical. This turns GEO monitoring into an ongoing process instead of a one-time audit. ## Projects ### Lacnyweb.eu https://lacnyweb.eu Lacnyweb.eu focuses on affordable website creation for small businesses, freelancers and new digital projects. Analyzing.sk provides keyword and GEO signals for topics such as website creation, affordable web design and SEO basics. ### LacnyMarketing.sk https://lacnymarketing.sk LacnyMarketing.sk focuses on marketing and growth for smaller projects. Analyzing.sk supports decisions around SEO, PPC, content, social media and practical marketing priorities. ### Lacne-jedlo.sk https://lacne-jedlo.sk Lacne-jedlo.sk is a data project focused on food prices, affordable eating, recipes and practical comparisons for households. ## Data Maintenance New GEO test runs can be added with: ```powershell python scripts/add_geo_run.py --file geo_runs.json --query-id geo-q-004 --project analyzing.sk --engine ChatGPT --prompt "Ako sledovať SEO a GEO dáta?" --mentioned true --visibility-score 83 --confidence 0.86 ``` The dashboard automatically updates charts and freshness metrics after `geo_runs.json` changes.